Of course, the campaign stuff is meaningless if the battles aren’t similarly grand. There are also unclaimed settlements in the farthest reaches of the map, enabling the bold, pioneering feeling that comes from colonising distant provinces.
A welcome challenge, and one that gave me the chance to regroup without ever becoming complacent. Just as it was starting to get repetitive I found myself fighting a new type of enemy. In my playthrough I just managed to annihilate the Greenskins as the Chaos forces reached my borders. It might seem limiting at first, but it offers a degree of protection from other factions while giving you a reason to focus on a single enemy. No single faction can hold every settlement on the map, so expanding in the early stages forces you to fight specific enemies - dwarfs, for example, can only take settlements from orcs (or other dwarfs, but if that happens you’ve done something seriously wrong). The first part of my conquest was spent fighting Greenskins, gradually reclaiming lost dwarf lands in a grim, attritional war.